This full sensory immersion experience for Stella Artois included six farm-to-table story-style videos. Three showcased how Anheuser-Busch InBev's Belgian beers (Stella Artois, Leffe and Hoegaarden) are made and the other three told food stories featuring fine makers of traditional Belgian cuisine – mussels, goat cheese and chocolate.

The videos were projected onto screens that wrapped the walls of the room to create a 360 visual effect as the beers and courses were introduced. Scent diffusers and temperature adjustments helped transform the environment and enhance our food and beer journey.