Beefeater Pink Gin Launch
Rosé and pink drinks in general were having quite a moment in 2018 so when Beefeater Pink hit the US that year, it needed to make some waves and turn the tide in a sea of basic. Good thing the pinks we were up against are soft. They were pale. And more importantly, they paled in comparison to what we were bringing to the table – leaving basic behind and taking pink from blush to badass.
Beefeater Pink announces itself to the spirits industry in the US.
The launch event was a nighttime brunch for media and influencers at Bathtub Gin in NYC.
The venue itself became the physical manifestation of the metamorphosis as the lighting went from pale to hot pink to transform both the decor and the vibe, while servers were the embodiment of the metamorphosis via outfit changes that started out modest and became more playful and risqué throughout the evening.
The menu offered up delicious twists on classic brunch fare and cocktails so that with every satisfying sip, every moan-worthy bite, and every act of sweet rebellion flipped the script on brunch and gave our guests something real to salivate over.
