Creative Director

NCAA

Everyone loves the drama and intensity of March Madness. The "Big Dance.” But where are all those passionate college ball fans during the regular season?

To stoke the Tournament fire for fans at the START of the regular season, the NCAA sparked a little friendly competition with two simple words – LET’S DANCE – and invited all of fan-kind to show us how the game moves them. Whether they were watching at home, or live in the stands, we were there, inspiring fans to create their own videos for a chance to win tickets to the Final Four.

In return, they danced, they cheered, they moved. All. Season. Long.