I used to write the quirky little stories on the back of Snapple Tea bottle labels. Sounds like a small thing but I keep these in my portfolio because they are a great example of how you can deliver relevant, entertaining copy when a client doesn't give much direction other than "write something fun."

Also, my mom used to stop strangers when shopping in Target with a bottle in hand and tell them "my daughter wrote this!" so I have to keep them because they're my favorite grownup version of refrigerator art.