Ok, so I'm not really a guy.

I’m a Creative Director/Writer and "Copy Guy" is a nickname I got years ago when some higher-ups on a conference call said, "Tell your copy guy he did a great job," to my boss after we presented concepts for a new campaign. I was appalled but my team thought it was hilarious and the name stuck. So, I decided to embrace it, had a t-shirt made and made it my calling card.

But I'm more than just copy. My path into the industry wasn't a traditional one as I didn't realize how much I loved writing until three years after I graduated from college and had been working as a marketer and grant writer in a non-profit healthcare agency in St. Louis, fighting the good fight for poor and under-insured communities.

When budget cuts forced layoffs, I managed to pull enough pieces together for an embarrassingly amateur portfolio that eventually landed me a job as a writer with a creative strategy agency – Brado Creative Insight. As a creative writer in a strategy shop, I got a game-changing education on qualitative research, strategy development and how to use both to create real connections between brands and consumers. It was a powerful foundation upon which to grow as a writer and creative problem solver. 

Since leaving Brado, I’ve been sharpening my skills as a concepter, director and producer at a handful of great agencies that you’ll find on my resumé, and discovered a love for big ideas and engaging creative that wins brand loyalty and affinity. We all know this is a fun way to make a living, but the challenge of telling brand stories in a way that makes people take notice is why I show up every day. 

I could go on and on about all of this but even my eyes glaze over when I see giant blocks of copy so I’ll stop here. If you'd like to know more about me, please reach out. I'd love to talk shop and tell you more about my work.