Here was a fun challenge: Create a viral video concept that would put a new and compelling twist on an overly preached message – “Don’t Drink and Drive” – and make a meaningful impression on the ever-targeted Millennial.

The only handcuffs? Don't use scare tactics, guilt trips or statistics because Budweiser still wants people to enjoy their beer, they just don’t want them to drive drunk.

Enter, a man and his dog. And a fresh take on why you should always make a plan to make it home.